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How to create exclusivity from a free product... Tell them it's gone.

Andrew Tate (stick with me) did this to his brand in a way that I don't think anyone could have prepared for. And in a way that no one will give him credit for.


Love him or hate him you know who he is. But at one point he wasn't accessible anywhere, at all. On any platform... how does he have such a following? The man was removed from every social media platform at once. Or was he? What if, he just removed himself from each platform one at a time, and then put himself back on in spurts when he knew he could capitalize on it? Like a flash sale, but with a social media profile.


You would need clips and viral videos on everyone else's pages, all at once, and then you would need to periodically pop back up on the platforms that are doing well - like TikTok, Instagram, and Twitter. Then remove yourself. Why not pop up the 5th time with a course where people can get exclusive access to your community?


How do you get people to be interested in something they can't have? You tell them it's gone.


Here is how you start. Tell me you are taking on 5 people for free. Take 5 people into your program, and teach them for free with the agreement they post about what's happening each time you speak. Then repost and reshare all their content. Do this for the next 5 but charge them.


Continue and grow unless you have 50 paying customers and thousands of people in your community.



 
 
 

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